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NYDJ Cool Embrace® jeans with COOLMAX® technology help keep women cool and comfortable

Published on Jun 04, 2020

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NYDJ offers slimming jeans designed by women, for women

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This article is also available in Chinese, Simplified
NYDJ’s popular Cool Embrace® jeans are powered by COOLMAX® technology to offer women permanent moisture-wicking performance.

NYDJ Cool Embrace® jeans are made with moisture-wicking COOLMAX® technology to keep women cool, dry and comfortable, even on the hottest days. The new line, recently featured on QVC, features breathable, soft denim in an array of styles, cuts, fits and colors.

For 16 years, our mantra has been to ensure all women – from size 00 to size 28, and from petite to tall – feel confident and beautiful when they slip on our jeans. As the original slimming jean, we embrace every woman’s curves and empower her to feel confident with premium, supple denim that stretches and compresses.

Mark Peters

Director of Consumer Experience & Retail Stores Operations NYDJ

How it works

Engineered for year-round comfort and performance, denim made with COOLMAX® technology can be used to create jeans, jackets and shirts that transport moisture away from the body to help keep the wearer cool and dry.


Find the right fiber

Which COOLMAX® fiber is best for your application? Search our catalog or contact your representative from The LYCRA Company to learn how to start adding value to your collections today!


COOLMAX® is a trademark of The LYCRA Company.


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